The Beverly hills; Rodeo Drive is one of the most celebrated and exclusive shopping streets in the world, you'll find Italian designer boutiques, the best in French fashion and world-class jewelers in rodeo drive Beverley hills. The street begins at Wilshire Boulevard on the south, and runs north to Santa Monica Boulevard. It is here that the rich & famous do their shopping, and where tourists window-shop while trying to spot movie stars on the fabled street.